One-Dimensional Man
by Herbert Marcuse
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About This Book
One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society is a 1964 book by the German–American philosopher and critical theorist Herbert Marcuse, in which the author offers a wide-ranging critique of both the contemporary capitalist society of the Western Bloc and the communist society of the Soviet Union, documenting the parallel rise of new forms of social repression in both of these societies, and the decline of revolutionary potential in the West. He argues that the "advanced industrial society" created false needs, which integrate individuals into the existing system of production and consumption via mass media, advertising, industrial management, and contemporary modes of thought.
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